Etude House Bling Bling Eye Stick #01 Shooting Star

On my last trip to Singapore, I dropped into an Etude House outlet to have a peek at their wares. Steph of Sassystrawberry gave me my first Etude House product – Dear Darling lip gloss, which I love and so, wanted to check out the brand a little more.

Etude House is one of the most popular Korean cosmetic brands on the Southeast Asian market, with store locations in Malaysia, Singapore and the Philippines. Their branding is a Princess style and incorporates that image in their physical shop spaces, with lots of white and pink in their decor.

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They release a number of fun fantasy and cute products every season at a medium price range, making their products very affordable. The last I heard Korean girl group 2NE1 member, Park Sandara was their current spokesperson.

I picked up two of their Bling Bling Eye Sticks, which are available in 6 colors:
1 Shooting Star (white)
2 Butterfly Star (gold)
3 Pink Supernova (pink)
4 Purple Aurora (purple)
5 Silver Milky Way (icy blue silver)
6 Great Bear Star (brown)

The Bling Bling Eye Stick is essentially a shimmery eyeshadow stick.

The packaging is a twist tube, which you turn to push the product up and out. Seeing as all Bling Bling Eye Sticks come in the same dark black with blue undertone tube, Etude House added a nice touch by putting a clear bottom to display the actual colour, so it is easier to see which colour you are picking up.

While the whole stick is 11cm long, the length of the eyeshadow is only about 2.5cm long. So you do not gets heaps of product for your money, but Etude House is affordable and it’s not unheard of to see these sticks on sale.

So here is the Etude House Bling Bling Eye Stick in #01 Shooting Star.

Etude House Bling Bling Eye Stick in #01 Shooting Star is a bright shimmery white that leans ever slightly to the cooler icy silver spectrum.

I love how easily this product glides on, almost with a creaminess. And with such amazing colour payoff! This stuff is so pigmented and a little can go a long way. However it only lasts a couple of hours before fading, so as much as I am tempted to, I wouldn’t be able to use it as a base. Pity.